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It's absolutely, positively not to do with Brexit. This is about 'future proofing' the company. How does that make it any better?
But six years on, reality is kicking in and some of the most ardent Brexiteers - including the heads of major UK employers - are starting to change their tune.
The trade secretary said delayng Brexit would be worse than no deal. The behaviour of big companies shows they think otherwise.
Brexit-backing businessman Sir James Dyson is to relocate the Dyson head office from the UK to Singapore.
Superdry chief executive Julian Dunkerton has become the latest company head to warn of the possible risks from Brexit to British companies.

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